Ill start with a question. Can the quality of design effect your physical taste?
The supposition is this. San Pelligrino seems to be everywhere now. And more power to them I say. They may have been around a long time. I know the water has been around for ages. Literally. According to the fount of all knowledge and understanding (yes pun intended) – Wikipedia – its been known for its naturally sparkling water for over 600 years. You get that. Naturally sparkling. Pretty crazy, no?
Anyway, the point I wanted to make was that I hadn’t really seen any of their jazzy flavours, listed here (pulled straight from the source…not San Pellegrino…Wikipedia that is…):Limonata (lemonade), Sanbittèr (bitters), Pompelmo (grapefruit), Aranciata Rossa (blood orange), and Chinò (chinotto) much before. All of a sudden they’re frikkin everywhere. Now the case my well have been that this product has been around in shops up and down the country for years. But if they were – I never saw them.
The drinks industry is notoriously hard to break into. Now I’m not saying that this firm exactly “broke into” the market. San Pelligrino minus the flavoured stuff has been mahoosive for years. But I do think that the quality of the can, its graphics…and the damn smart placement of a tinfoil tab on the top has been genius. For starters, rumours of rats and mice urinating on cans in wharehouses have been the stuff of playground lore since before time immemorial. This tab dispences with that concern right off. Secondly, the tab gets just left around = instant lingering advertising. Not to mention its power as a talking point.
But beyond the slightly gimmiky tin foil tab…the overall quality of the graphic and design has to be admired. It just seems to have a completeness to it. An expressiveness and balance coupled with a highly evocative colour coding. The yellow of the Limonata is just right somehow, its just all so inviting.
So I doff my hat and remove my underwear to the mastermind behind the San Pelligrino can. Tastes good too…but perhaps thats just the can talking.